An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

Technorati Tags: Autoreponders

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

Technorati Tags: Search Engine Ranking

Develop these 5 attributes of a successful person, and you will find yourself moving quickly toward your goals in life!

•    Thick Skin:  you cannot be easily offended or hurt if you want to be successful.  There will always be people who are jealous or envious or out to bring someone else down—you must develop a way to see past that and let it roll off your back, like “water off a duck’s back.”

Ducks have feathers that are tight and their density act like oil—it keeps the duck dry and warm.  So when water (cold or otherwise) lands on the back of a duck, it simply rolls off.  Let criticism roll off your back in a similar manner—because if you are going to be successful, you will have your share of criticism.  Count on it.

•    Obedience:  although this might seem strange to talk about to adults and not children, it is important to consider that in order to be a leader, you must first learn how to obey a leader.  You must learn the principle of loyalty to a leader if you want to lead others.

Once you have learned how to obey and to follow directions, you can lead others and understand what commands and orders do for an organization and an individual.  Consider this:  175 of the CEOs of Fortune 500 companies are former US Marines, and 27 US Presidents served in the military.

•    Courage:  bravery is not courage, but you cannot have courage without being brave.  Courage is the moral fortitude to stand up for your character (touched on in the last article) and to do the right thing—even in the face of adversity.

When you have courage, you follow through on your vision.  It’s on display every day and only the courageous have the ability to get the most out of life.  When you have the strength of your conviction, find the courage to put it in to action.  You won’t be sorry you did.

•    Intolerance:  not exactly what you might expect to find in an article about success, but each of us must be intolerant of any number of things:  intolerant of abuse, of injustice, of the things that you know are immoral, unethical, or illegal.  If there’s anything in this world you should be intolerant of, those are some of them.  I hope you are an intolerant person—in the right way.

•    Sense of Humour:  if you don’t have a sense of humour, you will fall flat on your face and never be someone who succeeds.  A good portion of the road we walk to success is filled with blockades and potholes.  If you come up against one and go down, you must have the ability to laugh at the situation and yourself.  If you don’t, you will be angry and bitter about your misfortune and never move past it.  Laugh at yourself and what you run up against and you’ll find your climb to the top is quicker and more enjoyable than you thought it would be.

“Genius” has been described as the “ability to focus on one thing at a time.”  Many people who are “geniuses” are so not only because they have a high intellect, but because they are a gift of being able to focus on the objective or goal at hand.

This same focus must come in to play when determining what your goals are in relation to success.  You need to learn to work towards one major objective and juggle a few short- and mid-range goals at the same time.

One way to determine what your direction is (and ultimately your goals are) is to do a check-up.  I suggest listing 7 categories:  Financial; Career, Family, Personal, Spiritual, Mental, & Physical.  Rank your goals in these categories and how you’re doing.  This will illustrate to you where you are and where you’d like to be and exactly how balanced you are as you move about your process.

• Set goals that are smart.  Big goals must be broken down in to manageable pieces.  Don’t set more than 4 goals to work on during a single day.  Seek divine guidance and direction on each goal.
• Then identify what the pay-off is when you achieve your goal.  Nebulous rewards don’t motivate people to achieve much.
• List the obstacles that stand between you and your goals.  If you’re not aware of potential problems, you’ll be side-tracked when they arise and lose sight of your objective.
• Have someone in your corner who can dispense counsel & guidance.
• Think about who can help you achieve your goal.  Identify friends who can be encouragers and who can help keep you motivated and on-track.
• List the skills and knowledge required to attain your goal
• Develop a plan of action to achieve your goal
• Set a deadline for achievement.  It’s hard to achieve something that has no ending date.

As you consider your goals, ask yourself the following questions:

• Is this really my goal?
• Is this morally right and fair to everyone involved?
• Will it take me closer to my long-range goal?
• Can I commit myself to start and reach this objective?
• Can I see myself attaining this goal?
• You should answer yes to each of these questions.  If not, re-evaluate!
• And then give each goal a final test of the “basic wants” in life:
• Will it make me happier?
• Will it make me healthier?
• Will it make me more prosperous?
• Will it increase my security?
• Will it help me make more friends?
• Will it give me peace of mind?
• Will it improve my family (and other) relationships?
• Will it increase my hope for the future?

If you can’t answer yes to each of these questions, re-evaluate your goal.

Technorati Tags: goal setting

As you may have known, your brain works in a complicated manner. The left portion of your brain controls the actions and movement of the right part of your body while the right portion of your brain controls that movement of the left part of your body. Thus, it may be possible that the side of your brain which controls you dominant hand is more used than the other side. So, if you use your non-dominant hand into doing some of your daily activities, would it better your brainís performance?

If you are a right handed person, then most of the time you are stimulating the left part of your brain. Now, if you use your left hand in doing certain tasks, then you are able to stimulate the right side of your brain as well. By doing so, you are awakening the part of your mental faculties that is intuitive and creative. On the other hand, if you are a left handed person, and you use you right hand in doing simple tasks, then you are stimulating the side of your brain that is rational and organized.

This idea is supported by Tony Buzan, the author of a book entitled Using Both Sides of the Brain. According to him, doing simple exercises or cross-trainings like this bring in additional features to oneís mental functioning, and at the same time there will be a total improvement in oneís brain power. By doing so continuously, a person may stay mentally young and fresh.

Other activities which can stimulate the other side of your brain may be done without really straining yourself. You can just simply walk around your room with your eyes shut close, or you can get dressed and strip of them with closed eyes. You can also revisit your childhood games; the game when you rub your stomach with one hand while your other hand is tapping your head is also a good brain exercise. Simple tasks like these already constitute physical exercise for your brain, and they can already bring good effects to your brain, no matter how trivial they may be.

So, you may start to wonder regarding the mental condition of those people who are blessed to be able to use both their hands for complicated tasks such as writing, or simply put the ambidextrous. You may think that since they are stimulating both sides of their brain that they are more intelligent than others. This is a misconception; there are no studies or researches which can attest to this idea.

There are people who are able to teach and train themselves to use both their dominant and non-dominant hands to do tasks, and sports like the cricket players. But their training does not necessarily turn them into academic geniuses; so perhaps, this is just too much to ask for.

So, whether or not these simple exercises may make you a little bit more intelligent, these physical exercises are still believed to have good effects on your brain. Academically, the results may just be minor, or even unnoticed, but there can be other aspects which are affected, such as your creativity, organization and other features. One thing worth noting is that by doing these exercises, you are stimulating the part of your brain which is not used as often as the other part. Donít you think it is always best to keep them balanced? If you want to better your brainís performance, you might as well try to stimulate you whole brain, and not just a single portion.

Technorati Tags: Physical Exercise

Ask people who have recently engage in stock trading and some of them would probably tell you that one of the reasons why they are encouraged to get into this field is the movie, “The Pursuit of Happiness”.

In fact, many people who are in stock trading right now have once or twice thought about going into stock trading. It all look so easy considering you just need to make a few phone calls and meet some people and talk to some high brass firms. It is all about presentation they say. It’s important that you have the know how to say things at the right time. Now for people who are seriously considering stock trading as a career here are some important things you need to know.

1. What are the types of stocks. There are basically two types of stocks available the common stock and the preferred stock. The type that most individuals hold is called the “common stock”. Here, the trader represents the majority of stock and he or she reserves the rights when it comes to voting people in the management as well as also calls the shots when it comes to share in dividends. The other type is called as the “preferred stock”. Basically, it is the same with common stock only that the traders enjoy lesser rights. But the good thing about preferred stocks is that the traders do not partake in dividends, thus, making companies have more freedom in deciding the trend of the income from dividends. If you are just beginning in stock trading, it would be best to look for companies that have bigger profits on their preferred stocks because it means that they earn bigger dividends, which can give you bigger return of investment.

2. What are “trading stocks.” This is one of the most basic things you need to know. If you are just starting in stock trading, must understand what a stock is, what does trading entails, and how does trading stocks will affect your overall success. Stocks refer to a unit of ownership one has in a certain company. Trading, on the other hand, is the simplest way of saying buying and selling something or a financial tool that is used stock trading. Stock trading simply means that you will be purchasing and selling stocks in the financial market.

3. Understand the methods of stock trading. Experts say that a beginner in stock trading doesnít really have to have in-depth knowledge of the minute details of how one buys and sells stocks. The most important thing is that he or she learns the importance of knowing the basics so they would know how to execute the stock trading strategies. In stock trading, there are basically two interactions that take place when a trader executes a tradeóthe first is on the exchange floor and the other one is by using electronics. If one is trading on the exchange floor, there is a need to open the marketplace where thousands of people are speeding up, shouting, make gestures to one another, and in heated discussions over the phones. There are also those who carefully watch the monitors for any changes, and almost simultaneously enter data into each respective terminals. When it comes to electronic trading, the exchange floor might be more chaotic compared to this set up. These days, there is a stronger demand in shifting trading to the networks and off the trading floors. In fact, because of lesser room for pressure, more and more traders prefer this stock trading set up.

Technorati Tags: gold and sliver, stocks, Trading

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish. Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar – and even love – the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you’ve written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You’ve finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they’ve read a zillion times before. So spend enough time writing and revising your book to make sure it’s of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

Technorati Tags: Publishing

It’s a talent that everyone has, yet they think they don’t. The power of innovation. If you’ve ever marvelled at somebody’s creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten were not limited to those who possessed potential; because the truth is, everybody has potential.

You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It’s the same with innovation. It takes a  bit of practice and a lot of time before this mind function comes easily  when called. This article will teach you a few tips on how to bring innovation into your life.

Don’t listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don’t waste your time and effort trying to make people understand. They won’t. And the help you will probably get comes in the form of negative feedback. If all those geniuses listened to their peers, we would probably still be living in the middle ages.

Spend time on it. I cannot stress that enough, although, please do not mistake this tip to tell you to quit your day job entirely. Do not. This involves some tricky time management but with a little discipline you’ll be able to squeeze both in.

Exercise. Take a walk. Run a mile or two. Send all those endorphins coursing through your veins. Exercising certainly clears and relaxes your mind and allows for anything to pop up.

Record your dreams. Aren’t some of them just the craziest things that your conscious mind would never have thought of? If you’ve had these dreams before, and I’m sure have, this only shows you the untapped innovative power you have lying within. So jot down those notes. Those dreams may just create an innovative spark in you.

Find your own style. You can always tell a Van Gogh from a Matisse. You’ll know Hemingway wrote something by the choice of words on the paper. So it is the same with you. People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking. That will let people see how valuable an asset you are.

Don’t hide behind nifty gadgets or tools. You don’t need the most expensive set of paints to produce a masterpiece. The same way with writing. You don’t need some expensive fountain pen and really smooth paper for a bestseller. In fact, J.K. Rowling wrote the first book of the Harry Potter Series on bits of tissue. So what if you’ve got an expensive SLR camera if you’re a crappy photographer? Who cares if you’ve got a blinging laptop if you can’t write at all? The artist actually reduces the number of tools he has as he gets better at his craft: he knows what works and what doesn’t.

Nothing will work without passion. What wakes you up in the mornings? What keeps the flame burning? What is the one thing that you’ll die if you don’t do? Sometimes people with talent are overtaken by the people who want it more. Think the hare and the tortoise. Ellen Degeneres once said that if you’re not doing something that you want to do, then you don’t really want to do it. And that’s true. Sometimes you just want something so bad you become a virtual unstoppable. And that is passion. Passion will keep you going.

Don’t worry about inspiration. You can’t force it; inspiration hits when you least expect it to, for those unpredictable yet inevitable moments you should prepare. An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world. Avoid these disasters. Have a pen and paper within your arm’s reach at all times.

I hope this article has helped you bring more innovation into your life. Keep in mind that you’re doing these things for your own satisfaction and not anybody else’s. But soon enough they will notice, and everything should snowball from there.

Technorati Tags: Innovation

Develop these 5 attributes of a successful person, and you will find yourself moving quickly toward your goals in life!

•    Thick Skin:  you cannot be easily offended or hurt if you want to be successful.  There will always be people who are jealous or envious or out to bring someone else down—you must develop a way to see past that and let it roll off your back, like “water off a duck’s back.”

Ducks have feathers that are tight and their density act like oil—it keeps the duck dry and warm.  So when water (cold or otherwise) lands on the back of a duck, it simply rolls off.  Let criticism roll off your back in a similar manner—because if you are going to be successful, you will have your share of criticism.  Count on it.

•    Obedience:  although this might seem strange to talk about to adults and not children, it is important to consider that in order to be a leader, you must first learn how to obey a leader.  You must learn the principle of loyalty to a leader if you want to lead others.

Once you have learned how to obey and to follow directions, you can lead others and understand what commands and orders do for an organization and an individual.  Consider this:  175 of the CEOs of Fortune 500 companies are former US Marines, and 27 US Presidents served in the military.

•    Courage:  bravery is not courage, but you cannot have courage without being brave.  Courage is the moral fortitude to stand up for your character (touched on in the last article) and to do the right thing—even in the face of adversity.

When you have courage, you follow through on your vision.  It’s on display every day and only the courageous have the ability to get the most out of life.  When you have the strength of your conviction, find the courage to put it in to action.  You won’t be sorry you did.

•    Intolerance:  not exactly what you might expect to find in an article about success, but each of us must be intolerant of any number of things:  intolerant of abuse, of injustice, of the things that you know are immoral, unethical, or illegal.  If there’s anything in this world you should be intolerant of, those are some of them.  I hope you are an intolerant person—in the right way.

•    Sense of Humour:  if you don’t have a sense of humour, you will fall flat on your face and never be someone who succeeds.  A good portion of the road we walk to success is filled with blockades and potholes.  If you come up against one and go down, you must have the ability to laugh at the situation and yourself.  If you don’t, you will be angry and bitter about your misfortune and never move past it.  Laugh at yourself and what you run up against and you’ll find your climb to the top is quicker and more enjoyable than you thought it would be.

Technorati Tags: Success

It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my ebook when it’s so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you’re even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because
writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.

After you’ve writtten your ebook

Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared
to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.

Technorati Tags: ebooks